| Quizno's Sub humbly began at one solitary location | | | | versus similar restaurants based upon the |
| on the corner of 13th and Grant in Denver, | | | | exclusiveness of their ingredients. Rather than |
| Colorado's busy Capital Hill neighborhood in 1981. | | | | using generic ingredients for use on each and |
| Approximately six years later in 1987 after | | | | every one of their subs, Quizno's Sub instead |
| eavesdropping on a remark by a customer, | | | | uses menu-specific items solely for some menu |
| entrepreneur Rick Schaden opened the first | | | | items that are excluded from others. As a case in |
| franchise in nearby Boulder, Colorado. After four | | | | point, their Chicken Carbonara uses diced bacon |
| years of enjoying wild popularity with his small | | | | pieces while their Double Bacon BLT uses whole |
| business investment, Schaden along with his | | | | bacon strips to enhance the specific characteristic |
| father purchased the entire franchise operation in | | | | flavor of the menu selection. Yet Quizno's Sub |
| 1991 (Wikipedia, n.d.). The Schadens were | | | | does not solely limit its menu to submarine |
| adamantly resolved to live up to their newly | | | | sandwiches. Additional menu items include |
| adopted corporate mission statement: | | | | Craveable Salads, Fresh Soups, Lite Selections, |
| "To be the leader in quick service restaurants by | | | | Drinks, Desserts and Sides, Kidz Options, and |
| serving the best sandwiches and products in and | | | | newly added Toasted Gourmet Bread Bowls. |
| around sandwiches in the marketplace... One | | | | Within 5 years of their corporate purchase, the |
| successful restaurant and one successful wowed | | | | Schadens saw Quizno's Sub grow to 100 locations |
| customer at a time." (Quizno's, n.d.) | | | | in 1996. Though still not yet renowned on a |
| By the mid 1990's, the Schadens' business | | | | national basis, through a demonstrated steady |
| tenacity was beginning to pay off. Business | | | | increase in brand awareness and name recognition |
| magazines were praising the uniquely innovative | | | | synonymous with quality, the company quickly |
| restaurant concept that was Quizno's Sub. | | | | expanded to 1,000 franchise locations by the end |
| Although Quizno's Sub did not invent the toasted | | | | of the decade in 2000. The Schadens soon began |
| sub, they widely popularized the concept through | | | | receiving national acclaim for their amazingly rapid |
| their advertising. By offering customers the unique | | | | triumph in the competitive quick service |
| crisp flavor of a warm freshly toasted sub, the | | | | restaurant industry and for the future growth |
| taste of the sub is enhanced and the quality of | | | | potential of the Quizno's Sub franchise. Quizno's |
| the ingredients are much more pronounced. Their | | | | Sub rapidly expanded within 3 years, opening the |
| slogan "Mmmm... Toasty!" aptly and succinctly | | | | 2,000th location in 2003. Although still a fraction of |
| captures the essence of this perceived | | | | the total number of Subways, as of 2005 |
| experience. Quizno's Sub does not spend an | | | | Quizno's Subs has surpassed Blimpie's as the |
| inordinate amount of time on their signature | | | | second largest submarine sandwich chain in North |
| characteristic. A customer places an order with an | | | | America. Nearly all of the locations are owned by |
| employee and the main ingredients are added | | | | individual franchisees with only 2 corporate-owned |
| atop the bread. The open-faced sub followed | | | | locations. Currently, there are over 4,000 Quizno's |
| along by its top is then placed on and carried | | | | Sub locations in the U.S., over 300 locations in |
| down a conveyor belt inside a toaster for roughly | | | | Canada, and 100 additional locations spread across |
| 30 seconds. The customer then follows his or her | | | | 13 countries including Australia, Cayman Islands, |
| sub along to the next station where additional | | | | Guam, Iceland, Ireland, Japan, New Zealand, |
| toppings can be added before the sandwich is | | | | Panama, Puerto Rico, South Korea, Turkey, and |
| wrapped and given to the customer. The simple | | | | the U.K. (Wikipedia, n.d.). According to Quizno's |
| but effective Quizno's Sub concept has proven so | | | | Sub, the franchise has become so prolific that a |
| popular that archrival Subway recently added the | | | | new franchise is opened every 9 hours (Quizno's, |
| option of letting customers choose to order their | | | | n.d.). Quizno's Sub has steadily ascended |
| subs toasted in 2004. Likewise, Boston Market | | | | Entrepreneur Magazine's Franchise 500 rankings to |
| added toasted subs to its menu in 2005 and | | | | become the third most popular franchise in the |
| Blimpie most recently followed suit in 2006 | | | | world, following second place Curves for Women |
| (Wikipedia, n.d.). | | | | and first place Subway. Quizno's Sub is also |
| In addition, while most competitors in the quick | | | | ranked first for the 5th year in a row as the top |
| service restaurant industry attempt to | | | | restaurant franchise in Nation's Restaurant News |
| differentiate solely based upon the three | | | | Top 100. |
| dimensions of cleanliness, quality and service, | | | | Most recently, the company set its sights on |
| Quizno's Sub can instead attribute its success | | | | battling head-on its arch nemesis, Subway. Their |
| based upon offering customers quality products | | | | latest salvo aimed directly at Subway was fired |
| from their menu. Conventional submarine sandwich | | | | on September 18, 2006 called "The Prime Rib |
| restaurants traditionally offer ordinary menus | | | | Cheesesteak Challenge." Quizno's Sub's assertive |
| featuring uninspiring BLT's, Cheesesteaks and | | | | advertising campaign boasts that their |
| Tuna Subs. Quizno's Sub instead offers a wide | | | | cheesesteak features twice as much meat as |
| array of mouth-watering signature choices such | | | | Subway's cheesesteak. Customers are eligible for |
| as the Chicken Carbonara, Spicy Monterey Club | | | | a free sandwich coupon if they purchase a Prime |
| and Turkey Bacon Guacamole. Quizno's Sub | | | | Rib Cheesesteak and are not completely satisfied |
| achieves an outstanding improvement in flavor | | | | with their purchase (Wikipedia, n.d.). |