| Dinner Video Marketing. Three words that at first | | | | searching the web looking for their next place to |
| seem completely unrelated, but if you are a | | | | eat out. They are looking up menus, prices, |
| restaurant owner these three words could change | | | | dishes, chefs, reservations, specials, you name it. |
| your life and the way you do business. Okay, let's | | | | Here is all this great traffic and you need to be in |
| say you own a restaurant in a fairly populated | | | | the middle of it. |
| city. You've been open for 6 years and business | | | | This is where your video comes in. If you make a |
| has been pretty steady. You've had your high | | | | video for your restaurant, then you put it online, |
| points, during you're grand opening and the three | | | | people searching the web can now see your |
| months after that local celebrity stopped by. But | | | | business in a whole new way. Now that's just one |
| lately business has been slower than ever, and | | | | way of advertising. What if I told you that with |
| you need to think of something new, to get new | | | | your new video you just submitted online you can |
| customers into the door fast. So what now? | | | | put your video and your website at the top of |
| Where do you get new customers? You have | | | | local restaurant searches. Interesting right? It's |
| already tried post card mailings, and offering | | | | true that video can get you ranked higher and |
| coupons to repeat customers, but it's just not | | | | faster on Google than anything else. So if people |
| enough. | | | | in your local area go to Google and type in |
| It's time to think outside of the box, and take the | | | | "Mexican restaurants in my city" yours will come |
| next big step. It's time to go online. I know what | | | | up first! |
| you're thinking, "People tell me all the time I need | | | | Making a quick 30-60 second video is cheaper |
| to advertise on the Internet, but I don't see why. | | | | than you think. It costs thousands less than a |
| What do food and the Internet have in common? | | | | typical commercial for TV (since you don't have |
| You can't eat anything off the web!" True it may | | | | to pay advertising fees), sending out mailings, and |
| be hard to eat something online, the Internet is a | | | | even putting an ad in the Yellow pages. Plus, with |
| vast place just waiting for you to make your | | | | all three of these methods you are marketing to |
| own mark. | | | | your target customer or if they will even see |
| The numbers for restaurant searches are | | | | your ad. On the Internet people are coming to |
| outstanding. There are more people than you | | | | you looking for restaurants already- it's a perfect |
| think that are at work, school, home or wherever | | | | match! |