| In the current financial climate it is important for all | | | | A sign of a poor quality menu design is one which |
| nature of business' to really promote what they | | | | does not reflect the atmosphere and portrayed |
| offer to the public. The Food industry is one which | | | | of a restaurant or takeaway at all. It is true that |
| relies heavily on advertising in order to firstly | | | | what will work with one establishment may not |
| survive and to expand. One of the more | | | | work well in the next. There are many other tell |
| commonly used methods of advertising for | | | | tale signs of a poor menu design though, with one |
| restaurants and takeaways is menu printing. | | | | of them being a poor selection of fonts, such as |
| There are many websites which offer templates | | | | ones which can't be easily read, or ones which are |
| for you to create your own, as well as many | | | | far too small or large for the area which they are |
| companies touting for your business, but what | | | | printed on. |
| should you be looking for? | | | | It is important that you decide to have your |
| A good menu will always look to capture the | | | | menus printed with a company that really takes |
| atmosphere of your eatery. For example if your | | | | an interest in your project. The more questions |
| venue is primarily aimed at a younger market, the | | | | that are asked about what dishes you serve and |
| colours and fonts are going to tend to be bright | | | | who are your targeted customers is a good sign |
| and bolder. If you are looking to showcase an | | | | that the image of your venue will be captured. A |
| image of elegance and sophistication, then the | | | | company which offers a free proofing service is |
| menu is likely to look a lot cleaner, free from | | | | also a good indication that they will work with you |
| clutter and in most cases imagery. | | | | until your requirements are met. |