| In the food industry, many businesses rely heavily | | | | example the size of the menu itself. |
| on their advertising campaigns not only to grow, | | | | The opposite to this would be a poor quality |
| but in many cases just to survive. One of the | | | | design which completely fails to either capture the |
| most common methods of advertising used by | | | | feel of an eatery and even look completely out |
| Chinese restaurants and takeaways is menu | | | | of place. Like many aspects of deign, what works |
| printing. This method is proven to get good | | | | in one case will not always work in another. Tell |
| results, but with so many companies offering their | | | | tale signs generally include a poor choice of font, |
| services, and online templates, what should you | | | | layout and colours. |
| be looking for? | | | | If you decide to employ the services of a |
| A good menu should always capture the look and | | | | professional design and print company, it is vital |
| feel of a restaurant or takeaway, without fail. A | | | | that you find one that really takes an interest in |
| prime example of this would be a venue which is | | | | your project. Generally questions about your |
| trying to capture a family market to reflect an | | | | dishes and your customers should be asked in |
| element of fun, instead of that which would be | | | | order to capture what your establishment is |
| expected for a more intimate setting. There are | | | | offering. As well as this, a company that offers |
| many factors which can help to do this, for | | | | multiple free proofing is also a good sign. |