| p>Sales Opener 1: | | | | the power of advertising! This is (Insert name) |
| Scenario: A Business Broker contacts a business | | | | calling from (Insert company) and our company |
| owner. | | | | has the ability to imprint your company's logo on |
| (First name of prospect), just wondering, when | | | | virtually any type of product---from shirts, to |
| the day comes when you retire, are you going to | | | | pens to anything that you can think of! I happen |
| take a cruise to the Southern Caribbean, visit | | | | to be in your area next week and I was hoping |
| Greece or where do you think you might go? | | | | that I could drop off a few promotional products |
| (Pause to hear how your prospect responds--they | | | | at your office on (Insert a specific day and time)? |
| will probably laugh and find this funny) | | | | Sales Opener 4: |
| My name is (Insert name) and I'm a business | | | | Scenario: A Sales Rep from a Web Design Firm |
| broker with (Insert your company). We have a | | | | happens to see a business card hanging on the |
| strong network of potential buyers who are | | | | bulletin board in a local restaurant. |
| looking to buy companies in your industry with | | | | (First name of prospect), my name is (Insert |
| strong balance sheets. The day will come when | | | | name) calling from (Insert company) and I noticed |
| you might be looking to sell your business, retire, | | | | your posted business card with your website |
| travel and enjoy the finer things in life; may I | | | | listed on the wall next to my dinner table |
| drop off some information to your office this | | | | yesterday. |
| (Insert a specific day and time) or does next | | | | (Pause to hear how your prospect responds) |
| (Insert a specific day and time) work better for | | | | The reason for my call today is my company |
| you? | | | | specializes in web design and I was just wondering |
| Sales Opener 2: | | | | if you might be open to a few innovative |
| Scenario: A Financial Advisor contacts a C-Level | | | | suggestions to your website that could create a |
| Executive who was featured in the local | | | | waterfall of new visitors and business |
| newspaper. | | | | opportunities? (Based on how they respond ask |
| Is this (Full name of prospect) the MOVIE STAR? | | | | for a meeting.) |
| (Pause to hear how your prospect responds) | | | | Sales Opener 5: |
| This is (Insert name) calling from (Insert | | | | Scenario: A Restaurant Food Supplier Rep |
| company) and I was reading (Insert the name of | | | | contacts a restaurant owner. |
| the publication) and saw your featured article! | | | | (First name of prospect), this is (Insert name) |
| (Pause) Many of my clients are business | | | | from (Insert company) and we're a neighbor of |
| professionals in (Insert the name of your | | | | yours just down the street. I noticed that you're |
| prospect's industry) and I was just wondering | | | | not using our restaurant supply services and as a |
| how you're protecting your investment portfolio in | | | | business owner it never hurts to see what other |
| this unstable market? (Based on how they | | | | opportunities might be out there. (Pause) I was |
| respond ask for a meeting.) | | | | just wondering when the last time you had |
| Sales Opener 3: | | | | another vendor review what you're paying now |
| Scenario: A Promotional Product Sales Rep sees | | | | for supplies? Perhaps you would be open to such |
| an advertisement on a park bench and contacts | | | | a review and we can compare what you're doing |
| the business owner. | | | | now with what we could be doing for you? |
| (First name of prospect), I see your | | | | (Based on how they respond ask for a meeting.) |
| advertisements everywhere and from a | | | | Copyright 2008 Mr. Cold Call(TM) is a service of |
| marketing point of view, you really do understand | | | | Mr. Cold Call, Inc. |