| Pizza restaurants across the nation are feeling the | | | | someone else. |
| pain of high gas prices, rising food costs, and | | | | So ask yourself this question? What are you |
| weakened marketing budgets. How many more | | | | doing in order to overcome rising prices? Is your |
| price increases for flour, cheese, and tomatoes | | | | menu in every home within a 5 mile radius of |
| will there be before prices stabalize? These | | | | your location? Are your delivery drivers out door |
| questions have many pizza restaurant owners | | | | hanging when business is slow? These simple |
| losing sleep and worrying about bills, rent, and | | | | questions may hold the answers to high profits. |
| operating costs. | | | | Fortunately, full-color flyer printing is more |
| The only way to fight rising costs is to | | | | affordable then ever. New printing technologies, |
| consistently generate new revenue (ie: get more | | | | increasingly efficient printing techniques, and bulk |
| customers, get more phone calls, sell more pizza). | | | | orders have all contributed to lower menu and |
| Advertising is key here. You must promote the | | | | flyer costs. For example, you can print a full-color |
| heck out of your small business in order to ward | | | | glossy menu or flyer for as little as $0.04 each - |
| of competition (Pizza Hut and Dominoes have | | | | that's less than the cost of a black and white |
| hefty advertising budgets) and become a | | | | flyer at your local print shop! What's the catch? |
| community favorite. If you don't have a nice | | | | You will need to order in volume to get the low |
| menu, doorhanger, or flyer in your customer's | | | | pricing. However, this should not be a dilemma if |
| hand on a Friday night - they probably will call | | | | you are advertising as aggressively as you should. |