| Sometimes in the busy lives of restaurateurs, a | | | | on the site, so prospective customers, or repeat |
| review of some basic tips that you may already | | | | customers can decide what they want to order. |
| know but haven't tried will give the" kick" you | | | | Also list the hours you are open. List any special |
| need to a dramatic increase of revenue. Or you | | | | policies, so you avoid frustrating customers. |
| may think of something entirely new because of | | | | - Participate in TASTING FAIRS in your |
| getting a spark to your creativity. Here are some | | | | community or surrounding area. Once your food is |
| basic ideas to get you thinking. | | | | tried you will have a new customer. |
| Marketing and Promotion | | | | - COMMUNITY EVENTS are another time you can |
| - PRESS RELEASE: Send press releases to all the | | | | profit from having a booth, and serving some |
| local newspapers, on line press release sites radio | | | | selections of your food. |
| stations, and TV stations. Especially those TV | | | | INSIDE RESTAURANT WAYS TO INCREASE |
| stations that have cooking segments, or | | | | REVENUE |
| restaurant rating sections. Not all of them will pick | | | | - TAKE OUT is a common way to increase |
| it up, but the smaller local ones may even do a | | | | revenue in a restaurant. |
| more extensive review, or interview. The press | | | | - TAKE HOME is different than take out. Take |
| release does not have to be just for new | | | | home will be things like whole pies, cakes, bread, |
| restaurants, but also for other events. Ranging | | | | rolls, or any other specialty product of your |
| from 1 year anniversary of the restaurant, to | | | | restaurant that can be packaged, and displayed, |
| new items on the menu, or bringing on a new | | | | so the customer may purchase after dining. |
| chef. | | | | - If you have a special sauce, soup, salad |
| - ADVERTISE in your local weekly or monthly | | | | dressing, or a dry mix of seasonings, they can be |
| papers for the best results for the buck. Small | | | | PACKAGED, and offered for customers to buy. |
| town daily papers are good also. Avoid the big | | | | Any extra overhead in bottling or labeling will |
| city papers, they will eat up your advertising | | | | quickly be recouped by the price you can charge |
| dollar, and your ad may be buried. | | | | for a small bottle. |
| - Consider using the LOCAL COUPON mailer | | | | - BAKE AT HOME items could be offered. These |
| services, or small advertising publications. Good | | | | would be items from your menu that freeze well, |
| promotions that are often used are: Buy one | | | | and are easy to bake at home. |
| meal/get one free, Free appetizer/with purchase | | | | - CATERING can be full service, where |
| of meal, Free dessert/with purchase of meal, Kids | | | | employees deliver, set up and serve. Or you can |
| 10 and under Free/with purchase of adult meal. | | | | offer a discount if the items are picked up. You |
| - Offer ONLINE COUPONS that the customer | | | | may offer everything on the menu, or have a |
| prints out. At the same time, develop your email | | | | select catering service menu. Catering orders can |
| list by requiring their name, and primary email | | | | have a deadline to order. Therefore you know |
| address to get the coupon. You will be able to | | | | how to plan for the food, and schedule the help. |
| send special promotions to those that already like | | | | When doing your day to day business or trying a |
| your restaurant. Even if you are a small | | | | creative idea, you need to be sure you have the |
| restaurant, get a website. You can put your menu | | | | right catering or foodservice products for the job. |