| If you're in business then now and again you will | | | | A Special Birthday Gift Voucher Just For You |
| send a mail shot (direct mail) to your customers | | | | Dear ........ |
| whether it be in the form of a flyer, brochure, or | | | | We see from our records that you have a |
| sales letter. Turning browsers into buyers is not | | | | birthday coming up and as a special thank you for |
| easy and as you know, most direct mail ends up | | | | your loyal custom we wish to present you with |
| in the bin without a glance. Knowing how to target | | | | this special birthday gift: |
| your market and ensure your promotion is read is | | | | A £12 (enter any amount here) gift |
| not easy. You could hire a copywriter to write | | | | voucher. |
| your sales letter for you. | | | | All you have to do is bring in this gift voucher and |
| Copywriters are trained in writing sales copy and | | | | treat yourself to a lovely meal of your choice |
| sales letters but they are expensive, so you may | | | | from our extensive menu and we'll give you |
| be thinking of writing your own sales letters. If | | | | £12 off the total cost of your meal. Terms |
| you are not a copywriter writing your own sales | | | | apply as per your voucher. |
| letters can be difficult. The good news however is | | | | Here's what to do: |
| that you can access free sample sales letters | | | | Invite any family and friends you want to bring |
| online on the Internet and purchase template sales | | | | along. Please book in advance to ensure we can |
| letter packages (also online) often at prices that | | | | accommodate you and your guests on your |
| are less than a single sales letter written by a | | | | special evening. |
| copywriter. | | | | Don't worry if you can't make it on the night of |
| Below is a sample sales letter that was written | | | | your birthday, this offer is valid for a full month! |
| for customers of a local restaurant. The | | | | Call us on ............... to make reservations anytime |
| restaurant collected the date of birth of all their | | | | during the month of your birthday. We'll save one |
| customers by asking them to complete | | | | of the best tables for you and your party. |
| satisfaction cards after the end of each meal | | | | There are no strings attached and no obligation to |
| (dining in) as well as other useful details such as | | | | have anything else while you're dining with us. |
| address, name, telephone number etc. This data | | | | Thank you again for your custom |
| collection enabled them to build up a mailing list. | | | | Bon Appetite, |
| They used the mailing list to send out details of | | | | ................................................ Restaurant |
| special offers, promotions and special events. | | | | P.S. Don't forget to bring in the gift voucher during |
| Free sample sales letters, tried, tested and | | | | the month of your birthday and receive the VIP |
| proven are a great way to save you time and | | | | birthday treatment. Book early to avoid |
| money cobbling together your own sales copy. | | | | disappointment. |
| This sales letter sample can be used as a | | | | If you are not in the restaurant trade you might |
| template for a sales letter to send to customers | | | | want to adapt this sales letter template by |
| for whom you hold their d.o.b details. The sample | | | | offering something else as a birthday incentive. |
| sales letter has been tested by the author with | | | | With this sales letter was enclosed a golden |
| good results, but obviously they cannot be | | | | voucher ( gold paper) with fancy writing. This was |
| guaranteed. | | | | a great device to ensure the customer kept the |
| Free template sales letter sample for use in | | | | offer. It was very visually appealing. |
| restaurant trade follows: | | | | |