| Small scale restaurants without corporate financial | | | | potential customers in the hopes of attracting a |
| backing must find means of advertising their | | | | repeat client. These coupon sites do not |
| products and meals to a customer base without | | | | manufacture or even print their own internet |
| committing too much money to an unsuccessful | | | | coupons; instead they allow users to select a deal |
| campaign. Indeed, the reason that nearly ninety | | | | from a virtual glossary of restaurants and stores. |
| percent of new restaurants fail is because they | | | | These coupons will often have greater value than |
| either do not have successful marketing or spend | | | | their mailing list cousins - an Outback coupon, for |
| too much money at the start. For chain | | | | example, may give $20 off an entire meal - as |
| restaurants, however, the difficulty is not in finding | | | | these sites use an algorithm to keep shifting their |
| a marketing campaign - they have the money to | | | | "inventory", so that new coupons will appear and |
| engage in a new one each year - but rather to | | | | vanish each minute. As such, while customers can |
| woo new local customers. | | | | be picky about which restaurant they choose, an |
| A larger restaurant like Outback Steakhouse, for | | | | eye popping coupon that may only be available |
| example, retains customers with a combination of | | | | for mere minutes provides an excellent lure that |
| superior service, a positive family experience and | | | | many cannot turn down. |
| high quality meals. Simply bringing a customer | | | | It may seem counter productive, however, to |
| through the door represents success to Outback | | | | think that the cost of this advertising is certainly |
| as they calculate that their restaurant's client base | | | | not worth shaving twenty dollars off the profits |
| will visit the same restaurant within six months | | | | of a meal. A restaurant like Outback fully |
| after an initial meal. Many outback steakhouse | | | | appreciates the hit they take on an initial meal. |
| coupons, distributed on the Internet, have proven | | | | How Outback Steakhouse's budget and calculate |
| to be an extremely successful means of keeping | | | | their advertising costs means they will lose money |
| customers in their booths. How Outback | | | | on every first meal, regardless of the customer's |
| Steakhouse's budget and calculate their advertising | | | | choice. As such, twenty dollars off a sizzling cut |
| costs leads their marketing to use a strategy | | | | of filet mignon affects their profits just as much |
| where nearly every coupon presented to a | | | | as a highly marked up meal, such as a chicken or |
| server represents a new customer client, which in | | | | pasta dish. |
| turn counts for between three and four repeat | | | | As always, the key in this loss is to simply get a |
| visits over the course of a year. | | | | customer through the door. This ensures forty |
| These overstock coupons are available at multiple | | | | percent greater customer retention simply by |
| online sites where the daily traffic is strong | | | | having a family sit down rather than risk changing |
| enough to attract the attention of major | | | | their minds. Customer satisfaction is key to chains |
| restaurants, manufacturers, retailers and sales | | | | like Outback; with the majority of customers |
| outlets. Coupon sites that receive over a million | | | | claiming to have a very positive experience, the |
| hits per day are such an enticing source of | | | | restaurant is more than willing to take a loss on |
| potential customers that restaurants like Outback | | | | an initial meal in order to see their profits increase |
| are more than willing to cut a favorable deal to | | | | with subsequent visits. |