| Choosing a great name for your new restaurant | | | | but may limit you in the future when it comes to |
| is one of the most important decisions that you | | | | expanding into other locations or selling to a new |
| will make as you go into your new business | | | | owner. |
| venture. Let's take a look at why having the right | | | | 4) Originality. Your name must distinguish you |
| name is necessary when you open your | | | | from all the other restaurants in the vicinity so |
| restaurant and then I will offer some tips to help | | | | check that it is not too similar to other local |
| you as you go through the naming process. | | | | players. Check out trademark issues before going |
| The Importance of a Restaurant Name | | | | with a name so that you can be sure that you |
| When you name your new business venture and | | | | are not infringing on the intellectual property of |
| develop a company logo, image and philosophy | | | | another company. |
| you are creating a brand that is an investment in | | | | 5) Check out suitable domain names as you will |
| the future. Your brand will influence how the public | | | | undoubtedly want to have a website at some |
| perceive your business and the kind of diners that | | | | point. |
| you attract. Customers will associate their positive | | | | 6) Once you have prepared a short-list of some |
| dining experience with your business name and it | | | | of the options run them by a variety of your |
| will therefore come to represent the service, | | | | friends and family members to see what they |
| food and atmosphere that your establishment | | | | think. Wait a few days and then quiz them again |
| provides. A great name will allow you to grow | | | | to see which names they were able to |
| your reputation and to create something that | | | | remember and which ones they were not able to |
| customers immediately recognize for the quality | | | | pronounce correctly. |
| of what it promises them if they go in for a meal. | | | | 7) Does it inspire you as the owner? You should |
| A great name is needed to encourage people to | | | | be proud to tell people the name of your |
| reserve a table for the first time and a great | | | | restaurant and seeing or hearing your name |
| name in combination with a great dining | | | | should motivate you to work hard to build its |
| experience will help to get them, and their friends | | | | market presence. |
| to return. | | | | Changing a name further down the road will be a |
| Restaurant Naming Tips | | | | real inconvenience to you if you feel the need to |
| 1) Match the name to your target market. | | | | do so. Re-branding costs such as printing, loss of |
| Whether your clients are wealthy, sophisticated or | | | | brand recognition and customer confusion all add |
| working class you should come up with something | | | | up to a costly effort for those that don't come |
| that appeals to them. | | | | up with the right name first time round. |
| 2) Appropriate to your cuisine or theme. This is a | | | | A great name will be a key part of your |
| great way to let customers know what they can | | | | restaurants overall marketing strategy so you |
| expect in terms of the type of food and the | | | | should give this area the consideration that it |
| dining experience. | | | | deserves when you start your business. |
| 3) Include the owners name. This can work well | | | | |