| The overall marketing and sales strategy of any | | | | come in looking for a last minute bargain. While |
| business is to increase sales and profits. Almost | | | | this may have been ethically dishonest, it sure |
| everybody wants a bigger business that is | | | | produced results. You can do the same thing with |
| stronger and financially successful, with lots of | | | | a coupon offer, and then say that you had so |
| money in the bank. This is an owners dream, that | | | | many new customers come in for your last |
| will enable him to take more time off, spend | | | | minute bargains that you were able to regroup |
| more time with his family, pursue his hobbies, and | | | | and stay in business. |
| take those dream vacations to a far away place. | | | | New customer only coupons are seen in local |
| So how do coupons fit into this dream world of | | | | newspapers and also online. All kinds of offers |
| business owners? | | | | including free trials, buy one get one free, new |
| New customer coupon strategies and tactics are | | | | customer learning experiences, new customer VIP |
| ways to reach these dreams. New customers are | | | | facility tours, new customers dollar and |
| the lifeblood of any business or service, not only | | | | percentage discounts, and bring in the kids offers |
| because there is a natural attrition process, but | | | | are produce results. And the interesting fact is is |
| because its common sense. You can attract new | | | | that people like to try new things, eat in new |
| customers in many different ways. You can put a | | | | restaurants, and try out new services. If you |
| big sale sign in the window that says " Come in | | | | make it easy and totally free, it will be much |
| and try our special coupon offers". You can put a | | | | easier to create the potential new customer list |
| big sign in the window and put a going out of | | | | you are looking for. |
| business sale (people will believe that today!). | | | | You can offer a free gift or service if the |
| However I used to drive by one business that | | | | customer joins your mailing list, or birthday club. |
| was going out of business for years, and then I | | | | This will give you an opportunity to promote your |
| realized that it was just a tactic to get people to | | | | products and service to a warm list. |