MLM Lead Generation - Who is Your Target Market?

The first part of this series was actually calledBut, it just so happens that you're a cook at a
"MLM Lead Generation: What Kinds of Leadsvegetarian restaurant. As you might guess,
Should You Be Marketing For?" But in view of thedespite all of its merits and applause, you couldn't
fact that how to find your top prospects, akagive that perfect dish away for free to the diners
your target market is the main goal of theat a vegetarian restaurant.
second part in this 2 part series, I tweaked theThey're not in your target market.
title just a tad.On the other hand, you could walk next door to
To get the reply to that question, let's go back toThe Steak Baron's Inn, and within 10 minutes the
the basics of effective marketing, which is actuallydish would be sold out. They might even dedicate
about two things:a full page of the menu just to your example of
1. Marketing a product to folks who either alreadybeef perfection - And you'd make some serious
really desire it or truly require it.cash!
2. Positioning yourself as a Leader and a SolutionIf you want to make your life easy, make a lot
Provider. (This is for you folks who are utilizingof cash, and have fun doing it, stay within your
Attraction Marketing, which is the philosophy ALLtarget market: network marketers, and those
of the MLM lead generation techniques on my bloglooking to buy into network marketing!"
are based on.)Wow, that paints a really clear image, doesn't it?
With MLM lead generation, you don't want toIt's important to keep in mind here that this only
come off as a sales person, but as an authorityworks because you're utilizing an effective
who provides solutions to folks who aremethod of advertising or promotion (whether
ACTIVELY searching for what YOU have: YOURfree or paid), and you ARE NOT promoting your
TARGET MARKET.primary business. If you advertise your MLM in
Using that line of thinking, who should you marketorder to generate leads, you WILL lose money!
your retail product or service to? The answer toWho cares about YOUR opportunity? There's a
that problem is simple: persons who have alreadygood chance they're already in one!
paid for a similar product or service before, orSo now that I know WHO to advertise to,
folks who are actively seeking out your productWHAT do I advertise to them??? Well, lets go
or service right now. If you don't stick to thatback to the two basic components of effective
rule, then it's pretty much just a roll of the dice.marketing that we covered at the start of this
All right, let's break this down for MLM leadarticle:
generation, and then bring it all together for a1. You market Yourself as a Leader and Problem
crystal image of what I'm talking about. By theSolver, and
way, all of this info comes straight from Mike2. You market a Product that the people you are
Dillard's "Magnetic Sponsoring." I didn't invent thismarketing to either truly Want or really Need,
attraction marketing method, but I sure as heckwhich in this case is your Marketing System.
follow it, BECAUSE IT WORKS! So where wereWhat are the two things that all network
we...oh yeah, so for us, as network marketers,marketers need? More customers and more
the only people who are in our core targetbusiness builders. So what do all network
market are those individuals who have alreadymarketers need? A solution that provides those
been in network marketing before, those peoplethings for them and someone who can show
who are in it right now, and those who arethem how to do it, which translates into a Leader
actively buying info about it - not just askingand a System. That's "what" you market, and
about it.they are "who" your market to. That concept
(Mike actually goes into great detail about sixshould be the focus of your MLM lead generation
target markets in his "MLM Traffic Formula," butstrategy!
we're just talking basics here.)Then finally, you bring your MLM opportunity into
In other words, the people we want to marketthe picture. Only after marketing your "How" do
to have invested in a home based business atyou market the "Who, What, When, Where and
some time - other networkers. And what's theWhy" of your company.
reason for doing that? I'll give you four soundSo make certain you are consistently developing
reasons:yourself and make sure that you are utilizing a
1. Network marketers already believe in the MLMsystem that pulls all of this together for you and
business model.then automates it, like the system I use. That
2. Network marketers have previously spent cashsystem, complete with funded proposals to help
on the MLM industry.you generate income from the 90+ percent of
3. Network marketers have a deep longing tothe traffic that comes to your site that ARE NOT
succeed.interested in your MLM opportunity, is the solution
4. Network marketers are willing and eager to usethat your target market is searching for. And it's
buy anything that will help them succeed.that same system that you will plug your MLM
The goal here is to "sell" to folks who alreadyteam into as you build your MLM business.
purchase what you are offering. You only sign upIf you aren't using a system like that, FIND ONE!
individuals who really want to be signed up. QuiteDo your research, actually call or email folks to
a concept, isn't it?get more information, and then put it to work for
I believe here is a great place to throw in a storyyou and your team. Just make certain you do
to illustrate what I mean, one of Mike Dillard'syour due diligence first, to furnish yourself and
analogies taken right from his book:your team the best opportunity to generate a
"Let's say you have come up with a steak dishlife-changing MLM income.
that is considered pure perfection - The cowKeep it real and keep taking action!
raised on the purest feed in the world and cooked"Since it doesn't cost a dime to dream, you'll
by a team of world's greatest chefs before yournever shortchange yourself when you stretch
very eyes...Flavor worthy of $100 price tag foryour imagination." --Dr.
just 8 heavenly ounces.