| A switched on ‘e-fast food' service based in | | | | already supports more than 2,190 restaurants and |
| Birmingham now ranks among market leaders in | | | | takeaways, including Chinese, Indian, Thai, Italian |
| helping people to order takeaways - over the | | | | and Pizza Delivery. |
| internet. | | | | Managing Director Marcus Rezaei, of Birmingham, |
| More couples are eating at home, presenting a | | | | said: "We are up among the global market |
| challenge to restaurants – but Meal2Go's online | | | | leaders: it has grown so fast, from our first year |
| service is bucking the downturn. | | | | when we were happy with 100 restaurants – |
| The service, Meal2Go is meeting the recession's | | | | now they are calling us to sign up." |
| demand for budget meals, bringing new business | | | | Making Meal2go work through the internet |
| to its clients in the fast food trade. | | | | increases their footfall, and obviously their |
| It allows food outlets and restaurants to take on | | | | profits. Customers are happy because they |
| competition from big pizza and burger chains by | | | | don't have mistakes and lost orders. |
| plugging into a national database - where diners | | | | "We have had some lovely responses from |
| can click a button to find tailor-made local meals. | | | | diners: for instance, Kat Harding-Roberts, from |
| In an ‘e-everything' society, people are | | | | Cardiff, told us: ‘This is a brilliant way of |
| preferring to order meals online, rather than | | | | ordering takeaway meals." |
| phoning, for rapid delivery, and correct orders | | | | Another user said: "It was so convenient, |
| every time: they have never missed a bags of | | | | because it made it so easy to get the meal we |
| chips, and even collect bonus points, for discount | | | | wanted, and I order everything online because it's |
| on their next meal. | | | | better value. Even the meal from a local |
| The Hockley-based Meal2Go set up by Aston | | | | takeaway works out cheaper with the discount |
| University graduate Marcus Rezaei (crct) just | | | | – and our meal was delivered rapidly and right |
| over four years ago, employs 23 people, and | | | | first time. |