| Naming their new restaurant business is something | | | | friendly. Don't pick a name that doesn't fit with |
| most owners spend a lot of time thinking about, | | | | what you are selling. If you call it a diner, some |
| dreaming about and testing on friends, family and | | | | people are going to expect meatloaf on the menu. |
| strangers. In reality, the name of the restaurant | | | | If you don't plan to serve meatloaf, make sure |
| isn't really that critical to its success, but because | | | | the name fits. Café and bistro are two |
| that is the identifier in the new owner's mind, they | | | | more examples of restaurant names that will |
| give it undue importance and significance. | | | | imply a certain kind of menu. |
| There aren't really any hard and fast rules about | | | | Don't worry about picking a name that starts with |
| picking a good name in terms of what name will | | | | an early letter of the alphabet. Although people |
| do better than others, but there are some things | | | | used to suggest that as a way to get into the |
| to keep in mind generally about selecting a name | | | | front section of the yellow pages listings, the |
| that will be more user friendly. Don't pick a name | | | | yellow pages are on the way out, and this isn't |
| that is hard to spell or hard to say. Even if you | | | | the way most people choose a restaurant |
| are using a name for a restaurant business that | | | | anyway. Do try and pick a name for which you |
| may serve French food, try to not to pick a | | | | can register the accompanying domain name ( |
| difficult to spell or pronounce French name for the | | | | that ends in .com. If you can't get the exact |
| restaurant. Don't pick a name that will be easily | | | | name, check the website for the name you have |
| confused with another restaurant. Aside from | | | | picked to make sure it doesn't link to something |
| potential trademark issues, you just don't want to | | | | unsavory, or worse, to local competition. You can |
| accidentally send business to the wrong | | | | check domain name availability at |
| restaurant. | | | | Overall, just pick something you like that is easy |
| Don't pick a name that might have a second | | | | to spell and say and has a domain name you can |
| meaning or that could be misconstrued as | | | | get, or something close. But don't spend too much |
| negative, or worse as bigoted or insensitive. Don't | | | | time worrying about the name, as it is one of the |
| pick a name that is too "adult" or risqué, | | | | least important factor in your restaurant's overall |
| as just the insinuation may turn off a lot of | | | | success. |
| people even if the inside may be more family | | | | |