| In the ever changing world we live in, no matter | | | | I believe these points should be pondered as we |
| what part of life we are talking about, when | | | | search engine optimizers and search engine |
| change comes, some will freak out and some | | | | marketers try to figure out human responses and |
| rejoice. When Presidents of superpowers rise and | | | | behaviors. People are funny and amazing. |
| fall, some people have parties and some funeral | | | | So now we have to think more 'out of the box' |
| services. This is how life will always be. | | | | with Google Instant. We must realize that the |
| This is what makes people so amazing. They | | | | thinking process of man is sometimes not so |
| have these mega computers called 'brains' that | | | | easy to figure out. Google Instant brings far more |
| take all this data and compile it for Instant Search | | | | opportunity than reduction in possibilities. |
| Results when needed at a later time. It never | | | | However my first reaction was. "Ah ha, four |
| ceases to amaze me how Google seems to want | | | | sponsored links on the left! I see what you up to |
| to become more human every day. Maybe that's | | | | Google!" |
| why they are so big on biometrics. | | | | But then I recalled something. |
| Google Instant is like someone starting to think | | | | I started my marketing career in Google |
| about a certain subject and as he or she begins | | | | AdWords. The company I worked for years ago |
| to have a thought, many results are sifted and | | | | was told at a Google conference that we were |
| prioritized and the search query begins. For | | | | the fastest growing AdWords company in the |
| example may I think, "I am hungry for Mexican | | | | world. We had over 40,000 clients and all we |
| food." | | | | really did was AdWords, and I was the top |
| But as I move forward in thought... | | | | Internet Marketing Specialist in the company. So |
| "Oh maybe a trip to Mexico"...that can lead to..."oh | | | | to my suprise I was the champ. |
| I need to go on a trip"...which can lead to..."oh yes | | | | But as human as I am, when I first saw Google |
| I remember that old druggy day when I was on | | | | Instant I was negative and judgmental. But then I |
| a bad trip!" | | | | remembered this. |
| What was I thinking???...oh yea!!! "What Mexican | | | | Why am I being like that? I was just being |
| restaurant should we go to tonight dear?" | | | | jealous. I quickly remembered that people who |
| But sometimes in my thinking I don't make it to | | | | succeed in life don't look for the negative and |
| the restaurant. Let's try the same internal search. | | | | think about what they don't have, but rather, |
| I think I am hungry for Mexican... oh maybe a trip | | | | they think about the positive and what they do |
| to Mexico... "Hey honey I think it's time for a | | | | have! |
| vacation, let's look at Mexican Villas!" | | | | When that thought came to my mind I realized I |
| Such is the way we think sometimes, and now | | | | should be jumping up and down with joy about |
| Google. I call it 'possibility thinking'. While it can be | | | | Google Instant! I needed to re-think my internal |
| quite 'unfocused' it does have its advantages. I | | | | search engine, change my direction, and do a |
| started out for a taco, and now I'm fishing for | | | | 'Google Instant' on myself. |
| marlin in Baja. Not bad. | | | | |