| One way to promote your business online is using | | | | There are websites whose sole purpose is to |
| online press releases for link building. Most small | | | | distribute these releases. Often these sites allow |
| business owners do not employee typical pr with | | | | for links to be embedded in them which provides |
| their businesses because they think it's a waste | | | | a way to both distribute newsworthy information |
| of time. But, using this technique online has many | | | | to various outlets that might pick it up, but also |
| advantages for online businesses and should | | | | builds links to your website content if you know |
| always be part of your promotional strategies. | | | | the tricks. |
| First a look at why online releases are better than | | | | It is important to note that there are two kinds |
| printed releases. When a company has something | | | | of release services: free and paid. Many provide |
| newsworthy to share they frequently send out a | | | | both levels of service, so bear that in mind as |
| release to all the local papers and publications | | | | you poke about press release sites. |
| hoping that the editors will deign to give them a | | | | You can find free sites by searching for the |
| write up inside the pages of their distributed | | | | following phrases in your favorite search engine: |
| magazine or newspaper. The problem with this is | | | | - submit press release free |
| that you have no guarantee that they will pick | | | | - free press release distribution |
| your press release over someone elses. | | | | - submit press release |
| Additionally you have no control over WHERE | | | | - press release submission directory |
| they put the write up if they do. In other words, | | | | In most cases you will be able to create a profile |
| you have no idea if anyone will ever see it, you | | | | which provides a link back to your home page, |
| know, at the bottom of the back page of the | | | | and hopefully a link or two to more specific pages |
| dining guide! Further more, without a considerable | | | | on your site. Use every link building opportunity |
| amount of research, which most small businesses | | | | available. When possible use anchor text |
| are not equipped to do, there is simply no real | | | | appropriately and be sure and use your keywords |
| way of knowing what their circulation numbers or | | | | in your press release title. |
| demographic group is meaning your write up is | | | | Additionally you will want to use their keywords |
| likely to be untargeted to their readership. | | | | or tag functions if they allow them and pictures if |
| Additionally, sending out these releases can be | | | | that is an option. |
| very time consumptive in terms of finding the | | | | A great way to get started is to sign up for |
| right email addresses, physical addresses, fax | | | | some of the free ones and see how easy it is to |
| numbers, etc. in order to deliver them. | | | | promote yourself and build links to your site |
| Online press releases are very different however. | | | | before paying for such a service. The paid |
| No online promotional technique meets all the | | | | services do offer many benefits like inclusion in |
| criteria for off page seo, and press releases are | | | | Google News results, so keep that in mind after |
| no different, but they have some special qualities | | | | you learn the ropes. Either way, press releases |
| if done correctly and to the right places, that | | | | are a smart way to promote a small business |
| overcome those issues and provide great | | | | website online. |
| benefits. | | | | |