| I stem from California originally and have quite a | | | | Everywhere you looked in the popular eatery you |
| few customers from the US. I may supply | | | | saw these little squishy pigs! |
| promotional stress balls primarily to the UK but | | | | On the backs of the pigs that were for sale he |
| stressballs can be manufactured and easily | | | | had his logo printed. All of the other pigs included |
| shipped anywhere in the world for about the | | | | his logo and the text 'I ate two racks of ribs at |
| same price. You can have stress toys sent | | | | Sammy's!' |
| directly from the factory to your door! | | | | Anyone who ordered his two rack signature dish |
| So when I received an email from a well known | | | | received a free stress ball pig as a prize. You |
| ribs restaurant near my home town of Turlock, | | | | would not believe the amazing results. |
| California, I jumped at the chance to quote for | | | | Sales for his signature rib lovers meal |
| the job. | | | | skyrocketed. People who normally just went for |
| The restaurant owner, a very big, round man | | | | the one rack meal were suddenly challenging |
| who called himself Boss Hogg after the famous | | | | themselves to eat one heck of a lot more. |
| Dukes of Hazard series, wanted to promote his | | | | Children and adults were all to be seen stuffing |
| restaurant with promotional pig shaped stress | | | | themselves with gigantic portions of pork. |
| balls. | | | | My customers restaurant is now just as famous |
| He had two reasons for doing this. First, he was | | | | for the food as it is for the stress toys. He has |
| famous for his pork ribs and pork chops. Second, | | | | purchased thousands more over the years and |
| he wanted to give people a fun incentive to order | | | | given them away all most as fast as he orders |
| his biggest and most expensive meal that | | | | them. That is brand building at its best! |
| consisted of two racks of ribs with all the slightly | | | | Now then... |
| fattening fixings. | | | | I think my next article will be about heart shaped |
| His first order was for 1000 stress pigs which he | | | | stress balls and how they can help promote a |
| made sure were always in view. They were on | | | | more healthy lifestyle which will prevent heart |
| shelves behind the bar. A few were on sale next | | | | disease! What do you think? |
| to t-shirts and caps behind a glass cabinet. | | | | |