| Even if your restaurant menu printing campaign is | | | | It may also be a good idea to invest in advanced |
| already successful, you may wish to cut a few | | | | shipping options when printing thousands of |
| corners when it comes to menu printing costs. | | | | takeout restaurant menus. This may mean waiting |
| There are many ways you can achieve this, and | | | | longer for purchases to arrive, but it can cut |
| many ways you should not attempt. This guide | | | | down on shipping costs dramatically and remove |
| will walk you through some of the ways you can | | | | any "expedited" shipping needs and costs. |
| make your printing more economic as well as | | | | Paper Type |
| highlight some of the areas that could cause a | | | | Your paper type and brightness may affect the |
| negative impact on your advertising. | | | | cost of your menus. Does your menu require a |
| Full Color Printing | | | | very thick paper type? Take a good look at your |
| You should generally never attempt to cut costs | | | | menu requirements and think about what type of |
| on flyer printing by sacrificing full color printing in | | | | paper you will need. It may be that you can save |
| favor of grayscale designs. Recent studies show | | | | more money by opting for a lighter or plainer |
| that color menus receive more than 60% higher | | | | paper type. Most takeout restaurant menus are |
| response rates! Cutting out the color not only | | | | printed on 60# glossy paper, while menu direct |
| harms your over all flyer design, it can also create | | | | mailers are preferred on 80# gloss paper. |
| a negative impact on your business as customers | | | | Printing Company |
| respond poorly to grayscale "cheap" restaurant | | | | Lastly, choose your printing company wisely. A |
| menus. | | | | good printing company will be able to offer you |
| Bulk Orders | | | | both high quality printing and reasonably pricing. |
| Bulk order discounts are a great way to save | | | | Get to know your chosen printing company and |
| money on your menu printing, especially when | | | | ask for printing samples if you want to see their |
| looking to purchase restaurant menus where | | | | quality of work before placing an order. Many |
| extra copies will be necessary on a regular basis. | | | | online printing companies will generally provide |
| Many restaurants will need menus for internal use | | | | much lower rates than high street businesses. |
| but also for customers to take away with them | | | | This is because they have reduced costs overall |
| so that they can show friends and family or | | | | by leveraging online busines efficiency and a |
| decide on ordering from you later on. Even if you | | | | national printing customer base. This makes it |
| don't give out many restaurant menus, you want | | | | perfect for small restaurant owners and other |
| a steady supply available for local events, | | | | similar businesses who are looking to leverage the |
| handouts, and special opportunities whenever they | | | | "buying power"of a bulk printer when starting their |
| may arise. | | | | own restaurant menu printing. |
| Advanced Shipping | | | | |