| It is often quoted that the most important | | | | is saturated for your product. In that case by |
| consideration in any property, real estate | | | | locating elsewhere, in a location in an area with |
| purchase or the location of the business is location. | | | | less competition. It can be said that two gas |
| Indeed the correct answer to the fabled | | | | stations do the business of four - by attracting |
| comment asked by a person who wants to set | | | | customers. On the other side if there is only a |
| up and establishes a thriving eatery as to what is | | | | limited market for your cuisine type you may find |
| the most important consideration is "Location, | | | | that your competitor shores up either before or |
| location and location". | | | | after you open , increasing his customer |
| Market research is a most valuable tool in these | | | | satisfaction and limiting your customer, cash flow |
| times of high setup costs, high labor costs coupled | | | | and income base. It's all your call as they say. Let |
| with all types and forms of government | | | | your expertise, or lack of it is your guide. It never |
| documents. Why not conduct your property | | | | hurts to ask another experienced restaurateur. |
| research for your restaurant or other business | | | | When asked most will be more than glad, and |
| properly the first time. It's more efficient and | | | | proud to help you out. |
| effective that way - as well as less stressful, less | | | | Tools abound nowadays in 2008 to help you in |
| costly and ultimately more profitable. | | | | restaurant property assessment. |
| The first aspect of market research for location | | | | Many would have only been available, not long |
| of restaurant property is an actual understanding | | | | ago, to large chains with great resources or those |
| of the site's physical context. Where is the site? | | | | with deep pockets. First and foremost open your |
| In what market is it situated? If it is a fast food | | | | eyes. Look in the phone book, walk around, and |
| or family restaurant is there a school nearby. The | | | | drive around at various times of the month and |
| kids at lunch will work. Is there a submarket as | | | | at various days. Ask the locals. You can easily |
| well - say for example you have a Mediterranean | | | | check out aerial satellite photos through Google |
| restaurant and also serve Italian food? All in all | | | | maps and similar products online on the internet - |
| you should ask yourself the question "Why would | | | | all free of charge. |
| anyone want to visit my establishment and my | | | | The importance of location in choosing your |
| restaurant?" Who will my customers be? Is this a | | | | restaurant cannot be overstated. You will save |
| good physical location to them? Or do I have such | | | | yourself much time, energy, money and |
| a unique product that they will drive ½ way | | | | aggravation by doing a thorough job of research |
| across town to visit me? On the other side are | | | | before committing yourself and opening your |
| there competitive establishment to you? If so do | | | | restaurant's doors. Always remember the most |
| they represent real competition in that they | | | | important things about choosing a location for a |
| provide a consistent good quality product, have | | | | restaurant are "Location, location and location". |
| no customer qualms so that in effect the market | | | | |