| The name of the organization I went to and used | | | | There was plenty of competition especially around |
| to work at is called Goldberg's Kosher Bakery and | | | | the holidays. Customers would hunt all around |
| Deli. The person I interviewed is named Dan | | | | town for the perfect dinner roll. There were |
| Knudsen and his wife. Dan mainly did all the talking. | | | | many other bakeries around town. These included |
| I felt fortunate to actually get a hold of them | | | | Elephant's, Grand Central, Noah's and Albertson's |
| because I have not seen them in about two | | | | bakery department. I think the customers chose |
| years. | | | | Goldberg's because they have already been going |
| Their new bakery still has the same name, but it | | | | there for many years. |
| is located out in Hillsboro in a business complex. | | | | The products were mainly loafs of breads, bagels, |
| The original Goldberg's was a fine dining restaurant | | | | sandwiches, and items such as ficcocia bread. |
| located at him Lloyd Center Mall in Northeast | | | | There would be an option of having the bread |
| Portland. The owner's father died and passed the | | | | sliced or unsliced. The price was reasonable. It |
| business down to her daughter and her new | | | | was $2.50 for a loaf of heavy bread. There were |
| husband who worked for her father back in the | | | | always four kinds to chose from wheat, white, |
| 60's. The new owners opened up in Hillsdale and | | | | light rye, and dark rye. I never did find out how |
| only baked and ran a deli. They were no longer a | | | | much the other local bakeries charged for their |
| fine dining restaurant. People would always ask "Is | | | | loaves. |
| this the same Goldberg's from Lloyd Center?" The | | | | The location wasn't the best, but it wasn't the |
| response would be "Same family just different | | | | worse. It was located in a small strip mall in a |
| operation." | | | | neighborhood. There was a Jewish community |
| After having a bakery out of Hillsdale in the late | | | | center less than half a mile down the street. I |
| 70's they moved about a mile away to a location | | | | knew and so did the owners that that had to |
| in Southwest Portland. Their marketing concept | | | | bring in extra revenue. The main promotion would |
| was simple; they wanted to have an old fashioned | | | | be a bagel, cream cheese and a coffee for one |
| Jewish bakery because the family was Jewish. | | | | dollar. That might have been a losing item for the |
| The décor was photographs of the original | | | | establishment, but I never did ask. I'm sure if |
| family including the father (owner) hanging in the | | | | there was a profit involved, it was very much. |
| bakery. The bagels served were all hand rolled | | | | One more marketing strategy they had was a |
| and actually boiled before being baked. That is | | | | sign saying a free bagel and cream cheese if it |
| clearly the old fashioned way. The sandwiches | | | | was your birthday. But that was minor compared |
| were all made from the bread baked in the | | | | to them not having a billboard in front of their |
| bakery side of the establishment. | | | | building. I think they just didn't have the money |
| On Fridays, certain braided bread called "challa" | | | | for that. |
| was baked. I guess it is Jewish tradition to eat this | | | | Conclusions: |
| every Friday. That would be the busiest day. It | | | | The male owner who did most of the baking |
| was clear to see who the clientele was for that | | | | suffered a brain aneurism. He was unable to work |
| day of the week. There would be fresh roasted | | | | and the place had to shut down for about a year |
| turkey put on the sandwiches which were very | | | | and a half. They never did re-open at that |
| popular. It was just like baking a Thanksgiving | | | | location. Instead they re-opened out in Hillsboro, |
| turkey and putting the meat directly onto a | | | | and they are now hidden in a business complex. |
| sandwich. People would come from miles around. | | | | Their main source of income is having stands out |
| They were regular customers and once again it | | | | in Portland selling their goods. They just use the |
| was clear who the clientele was. The food was | | | | business complex to bake their goods and |
| Kosher and Jewish customers can't eat any other | | | | transport them to the stands. |
| kind of bread and bagels unless it was certified. | | | | |