The Buzz in Jollibee’s Success

For many years, Jollibee has become the biggestBakeshop, Délifrance and Manong Pepe's. Visit
known fast food restaurant in the Philippines. Itsthe <a rel="nofollow"
popularity to provide some of Filipino’sonclick="javascript:_gaq.push(['_trackPageview', '
favorite dish have expanded not only across theoutgoing/article_exit_link']);" href=" philippine<
Philippines and Asia, but all over the world,a> website to learn more about this.
especially where Filipino expatriate gather mostlyApart from those acquisitions, Jollibee also made
such as in the US.other acquisitions of fast food restaurants outside
The majority of the success of Jollibee isn’tof the country. In 2004, Jollibee acquired Chinese
only because of its reputation for offering Filipinofast food chain Yonghe King for $ 22.5 million. Visit
style American fast food, but because of itsOn August 26, 2008, that Jollibee formally signed
expansions through acquisition of other popularthe P 2.5 billion ($ 55.5 million) deal with
restaurants in present in the Philippines.Beijing-based Hong Zhuang Yuan through its wholly
The first acquisition that Jollibee did was with theowned subsidiary Jollibee Worldwide Pte. Ltd. Aside
popular fast-food restaurant, Greenwich. Jollibeefrom Hong Zhuang Yuan, Jollibee purchased 70%
obtained a deal acquiring 80% of Greenwichof Taipei restaurant Lao Dong in June and Chun
shareholding in 1994, enabling it to penetrate theShui Tang tea house in 2006.
pizza-pasta segment. From a 50-branch operation,Jollibee also entered into a joint- venture contract
Greenwich has established a strong presence inwith US-based Chow Fun Holdings LLC, the
the food service industry. In early 2006, Jollibeedeveloper and owner of Jinja Bar Bistro on New
Foods Corp. bought out the remaining shares ofMexico, USA., in which Jollibee will have a 12%
its partners in Greenwich Pizza Corp., equivalent tostake in the US-based Asian restaurant for $
a 20% stake, for P384 million in cash. Learn more950,000.
of this by visiting the <a rel="nofollow"Now, Jollibee boast’s its 1,466 stores in the
onclick="javascript:_gaq.push(['_trackPageview', 'Philippines across the Philippines. And according to
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website</a>.onclick="javascript:_gaq.push(['_trackPageview', '
In 2000, the company acquired Chowking, aoutgoing/article_exit_link']);" href=" philippine
Philippine-based Chinese cuisine fast-foodwebsite</a>, it has 23 stores overseas. Also,
restaurant chain, predominantly selling noodleas of end-September, 2008, JFC has 1,490 local
soups, dimsum and rice toppings. This expansionand 228 foreign stores in its portfolio.
allowed Jollibee to be part of the Oriental quick"An important source of growth for our
service restaurant segment.corporation is the expansion of our international
Apart from Greenwich Pizza and Chowking,business." - Tony Tan Caktiong Chairman, Jollibee
Jollibee also acquired other popular fast-foodFoods Corporation.
restaurants in the Philippines such as Red Ribbon