| TollGate deals are everywhere. Some are easy | | | | and do a cross promotion. The retailer passes out |
| and some are a little more difficult. Everyone | | | | fliers for the first month free while the ISP puts a |
| needs to start somewhere so go for the lowest | | | | coupon in their monthly billing for a discount at the |
| hanging fruit. Before you decide to go after a big | | | | retailer. |
| deal gain some confidence by securing smaller | | | | 4. Go to a local estate attorney and secure a deal |
| local deals to gain some traction before going | | | | to promote his estate services by offering a free |
| after the big fish. | | | | estate planning seminar. Then go to a local real |
| Listed below are seven deals that you can do | | | | estate office and ask them to send out a letter |
| today. They are fun, easy and very compelling | | | | from the attorney to the real estate office email |
| when stacked up against any other form of | | | | list. The attorney then pays a fee to the real |
| marketing, especially print ad direct response, | | | | estate group for each person that engages the |
| which is the favorite of many small business | | | | attorney's services after attending the seminar. |
| owners. We are going to use direct response but | | | | 5. Structure a deal with a local jeweler. The |
| without the huge cost and the 97% throw away | | | | jeweler has clients that the following business |
| factor. Naturally there are two sides to every | | | | owners would love to have contact with; including |
| TollGate deal so we will refer to them as the A | | | | wedding gown stores, flower stores, tux rental |
| and B side. | | | | shops, wedding video producers, limo services, |
| 1. Watch the type of promotions car dealers run | | | | hairdressers, country clubs, restaurants, etc. Have |
| and then go out and find a B side they can't say | | | | each one of these businesses then make up a |
| no to. Here is an example of what you could do. | | | | $100 coupon that the jewelry store then bundles |
| Go to a local fitness center and tell them you | | | | and gives to all his their customers. All of a |
| would like to purchase 250 one month passes for | | | | sudden it looks like the jeweler is passing out |
| $1 each. Turn around and go to the car dealer | | | | 4100 bills. |
| and resell the passes for $4 each. The car dealer | | | | 6. Go to two non-competing companies who |
| runs the promotion that gives away the | | | | serve the same market. The best example would |
| membership with each test drive and the fitness | | | | be the auto market. Go to a tire store and then |
| center now has 250 new prospects coming | | | | go to auto repair shop and have them cross |
| through the doors at a cost of only $1 each. It's | | | | promote and even do a quick check of the tires |
| then up to the fitness center to convert the | | | | and then when something looks like it needs to be |
| prospects but how easy is that when they come | | | | repaired hand out coupons for the other auto |
| walking through the door? | | | | care business. Have each company do the same |
| 2. Put a local fast food restaurant together with a | | | | thing for products or services that the other |
| local video store. Use the A and B side to develop | | | | company provides but that they sell or service. |
| a cross promotional branding opportunity. The fast | | | | 7. Go to a local restaurant and make a deal |
| food restaurant hands out fliers promoting the | | | | where they pass out fliers with each bill for |
| movies of the video store along with a coupon. | | | | another local service. A good bet is that of a |
| The video store hands out a flier with a coupon | | | | hairdresser shop as everyone needs a hairdresser |
| for a free soft drink, or whatever, with the | | | | every so often. Then go to the hair dresser and |
| purchase of some product from the fast food | | | | have them pass out fliers with a coupon for a |
| restaurant. | | | | discount at the restaurant. This is a perfect A B |
| 3. Find a small local ISP that needs warm leads but | | | | deal. |
| doesn't have a huge budget for advertising. Next | | | | As you can see I have quickly provided you with |
| go to a local retailer that has a high traffic count | | | | a few examples of TollGate deals that are easy |
| in the demographic area that the ISP is targeting | | | | and simple to structure. |