| On the heels of more than two years of | | | | health attitudes; and psychographic analyses of |
| recession, the restaurant industry continues to | | | | male and female Budgeters, Health Seekers, and |
| feel the results of discretionary spending pullbacks, | | | | Big Eaters. |
| and while it has worked margin miracles, must | | | | While the report forecasts industry sales in detail |
| nevertheless work its way out of a triple threat: | | | | through 2012, simply put, the restaurant industry |
| declining guest traffic, declining average check, and | | | | will face sales challenges through the reporting |
| declines sales. Going forward, restaurant operators | | | | period. In an environment where growth—even |
| across all segments will need a walk the fine line | | | | stasis—means taking share, knowing where |
| by balancing incentives and discounts with added | | | | menu pricing trends, sales trends, menu selection |
| value and brand enhancement, working toward | | | | trends, and convenience trends are going is |
| weaning consumers from the downward spiral of | | | | paramount. This report provides needed |
| price shopping. | | | | consultation on these themes, helping industry |
| The U.S. Foodservice Landscape 2010: Restaurant | | | | participants what position restaurant menus and |
| Industry and Consumer Trend Momentum and | | | | services for tomorrow's consumer. |
| Migration provides unique insights into consumers' | | | | Data Methodology |
| evolving relationship with restaurants, helping | | | | Our methodology rests on a balance of |
| restaurant operators position their brands—and | | | | data-centric expertise and holistic understanding, |
| menus—accordingly. Highlights of the study | | | | maximizing accuracy and depth of analysis. Report |
| include 1) directional consumer behavioral and | | | | data is derived from thorough analysis of a host |
| attitude analysis via Packaged Facts' proprietary | | | | of sources, including the following: |
| Consumer Restaurant Outlook Tracker, which | | | | * Proprietary company interviews |
| identifies the consumers who will lead near-term | | | | * Proprietary consumer surveys |
| restaurant growth; 2) Via its Consumer | | | | * The Experian Simmons National Consumer |
| Restaurant Usage and Spend Tracker, unique | | | | Study |
| analysis of meal usage by restaurant type, party | | | | * The U.S. Census Bureau |
| size, and party spend, to help target consumers | | | | * The Bureau of Labor Statistics Consumer |
| who can bring in higher guest check averages; 3) | | | | Expenditure Survey |
| Share of Stomach sales analysis that trends | | | | * The U.S. Department of Agriculture |
| restaurant sales by segment against its retail | | | | * The U.S. Securities and Exchange Commission |
| counterpart, and provides quarterly same-store | | | | * The Bureau of Labor Statistics Retail Trade |
| comparable trends and guest traffic frequency | | | | Survey |
| trends for more than 50 restaurant brands by | | | | * Company presentations |
| segment—all of which provide a thorough | | | | * Trade associations and trade magazines |
| sense of where the industry is heading; and 4) | | | | * Academic journals |
| current and future menu pricing strategies and | | | | * Industry conferences |
| detailed consumer brand affiliations, to provide | | | | * Restaurant menus |
| competitive insight. | | | | Coverage areas |
| Woven throughout the report, readers will also | | | | In addition to supporting analysis (such as an |
| find granular consumer insight provided via | | | | introduction, an executive summary, and terms |
| "consumer drilldowns" that shed insight on a host | | | | & definitions), this report covers the following |
| of pertinent guest traffic and incenting themes. | | | | major topics. Please note that the final published |
| Themes addressed include the degree to which | | | | version of this report may contain addition |
| healthy and new menu items influence choosing a | | | | information. Charts/graphs, as well as major |
| restaurant versus choosing a menu item; the | | | | header topics, are included. |
| benefits of positioning gift cards & loyalty | | | | ReportsandReports, comprising of an online library |
| programs to healthy eaters and online order | | | | of 10,000 reports. US Foodservice Landscape |
| placers; targeting party spend by budget and | | | | Market Research Report now in store. |