| If you own a bed & breakfast, you should | | | | You want them to be printed on quality paper. |
| consider using a brochure to generate more | | | | They can have only two sides or they can be |
| business. The number of people traveling this year | | | | folded with more details on the inside pages. You |
| will be slimmer due to increased gas and food | | | | need to make sure everything is spelled correctly. |
| prices. Therefore you need to be more | | | | Grammar is a concern as well so don't overlook it. |
| aggressive so you can hook those who are | | | | You don't want materials out there linked to your |
| traveling. A brochure can capture their attention | | | | business that aren't professional looking in every |
| and help them decide it is the perfect place for | | | | way. |
| them to stay. | | | | It is a good idea to get some input from happy |
| You will have to decide if you want to take on | | | | guests who have stayed at your bed & |
| the task of creating a brochure on your own. You | | | | breakfast as well. Some many be flattered to |
| don't have to be an expert to do a great job. Try | | | | offer photos of them at your facility or even to |
| out the free demos with various software | | | | write a review you can include. There should be |
| programs. This way you can use one that is | | | | some type of code on your brochures as well. |
| simple to navigate but at the same time very | | | | That way people making a reservation can tell it |
| effective. | | | | to you. This code will be unique to this form of |
| If you don't have the time or the desire to do it, | | | | advertising so you can see how well it is working |
| you can hire someone. Chances are your local | | | | for you. |
| print shops will take on the task. You can also use | | | | Be creative about where you can find display |
| various online sites to find a freelance writer to do | | | | your brochures for the business as well. Try do |
| it for you. They are often less expensive but just | | | | to so where people commonly travel in your area. |
| make sure you find out their credentials. All of the | | | | Restaurants and convenience stores are a great |
| details need to be discussed, confirmed, and put | | | | place to ask about doing so. If you see large |
| into writing before you exchange any money. | | | | displays of brochures then definitely ask if yours |
| There are unlimited options when it comes to | | | | can be placed among them. |
| making a brochure for your bed & breakfast. | | | | Offering a brochure is an excellent way to reach |
| The finished work can be very elegant or simple | | | | more guests. You want those interested in a bed |
| yet polished. Make sure all the details of where | | | | & breakfast to know you exist. You want |
| the location is and how to contact you for a | | | | those who are searching for a hotel to consider |
| reservation are on there. If you have a website | | | | staying with you instead. This is just one more |
| they can visit give that URL as well. Before you | | | | way you can be aggressive in getting people to |
| distribute the brochures make sure they are | | | | come to the bed & breakfast rather than |
| carefully evaluated. | | | | just hoping your rooms will fill up. |