Video Sells the Sizzle and the Steak!

The best way to sell food of any kind is within them. But many restaurant owners and
what the pros call "appetite appeal." Get someonemanagers don't know how to drive customers to
to look at a sizzling steak, or a juicy burger, or atheir site. They count on search engines to direct
big slice of apple pie and the normal reaction is "Icustomers to them. There is a better solution,
want some of that!" People respond to beautifulthough.
photography of appetizing food. They alwaysA group in Silicon Valley has created a site just
have and always will. If you want proof that itfor restaurants. It's called and it features videos
works, just look at any cooking magazine andthat showcases the food, ambiance and service
count the pages of glossy food photos andof restaurants. And only restaurants. So
full-page ads of delicious food. Good food photoscustomers know that when they go to they will
make people hungry.be able to take a look at the restaurant and what
Well, the same goes for video - times two!it has to offer before they make a reservation or
Appetite appeal works even better on videoget in the car to check it out. Say you're looking
because the camera moves and music add to theto impress a date, lets you find the cozy
effect and get viewers even hungrier. Savvyromantic spot that's just right. Or if you want to
restaurateurs have found out that videos thatfind a kid-friendly spot that the grown-ups will like
show off their food increase reservations andtoo, lets you see if the restaurant is a good
sales. And they've found out that the best waychoice for the family.
to deliver those videos to potential customers isEvery restaurant marketer should know about,
via the Internet.and be listed on so that they can take advantage
Almost every restaurant of any size has a webof the power of appetite appeal. It's the Internet
page - and the good ones have videos embeddedway to sell both the sizzle and the steak.