With No Gimmicks, Why is P&O the Most Successful Cruise Line in the UK?

P&O Cruises have a reputation for quality,it's not just fine dining that makes P&O so
reliability, safety and service. This sets thispopular, at the other end of the scale there are
old-established company way above some of itschildren's tea parties on those cruise ships that are
more recent rivals. The company has a passengermarketed as being family-friendly.
to staff ratio of 2 -1, which ensures that whenThe atmosphere aboard a P&O cruise liner is very
passengers book P&O Cruises they can be surerelaxed and not as crowded as some of the
of a professional and unobtrusive service. Thisnewer ships; this appeals to P&O's loyal followers.
service is found on all of P&O's ships - seven toThe company has always known how to do
date and a new one, the Ardonia, due in service inthings in style, and its modern fleet of liners are
2011.both stylish and elegant.
This attention to customer satisfaction isThe departure of a P&O super liner from it's
demonstrated by the company's attitude toberth in Southampton is a memorable occasion
children and single travellers, often a cause forwith a band playing on the quayside in the age-old
complaint amongst holidaymakers. The Arcadia,tradition that passengers have now come to
for example offers adult only cruises, and P&O isexpect.
one of the few companies offering special dealsThis musical send-off sets the tone for the rest
on solo cruise holidays.of the cruise, with top class entertainment in the
P&O's world cruises are renowned, and in thetheatres on board, with some of the most
2011/2012 programme five ships will be visitingspectacular shows now available at sea. Onboard
115 ports in 55 countries, the company's mostcinemas show the most recent releases, and
expansive world programme to date.after a film passengers can dance to live music or
Weddings at sea are increasingly popular and atthat provided by DJs playing everything from 60's
this P&O really excel. They provide the servicesmusic up to the present day. The venues are
of a dedicated wedding coordinator to organisestate-of the art, with the latest sound and lighting
everything from the champagne and flowers insystems. This again puts P&O well ahead of some
the bride and groom's stateroom, to the privateof its rivals.
ceremony conducted by the Captain. The veryIf the onboard entertainment isn't enough P&O do
experienced staff members arrange all thehave overnight stays in some ports. This gives
catering for the wedding reception, complete withpassengers more time to sample the culture, and
wedding cake.local colour, of the city being visited.
Recently P&O have commissioned celebrity chefsIt may be thought that P&O cruises are more
to be consultants for their fine dining restaurants.expensive than other cruises on offer, but late
Gary Rhodes and Marco Pierre White have bothcruise deals can be found that offer great savings
designed menus and they take a keen interest inon the brochure prices.
the quality of food served to the passengers. But